What Golf Taught Me About Social Media (Yes, Seriously)

Okay, full transparency: I don’t love golf.

Like, it’s fun for a few holes. Levi loves it. I’m happy to cruise around in the cart with an Alani in hand, dress in cute golf attire, and give my best “coach’s wife” energy. Levi swears I’m actually really good, but I don’t always feel that confident out there.

Still, a few weeks ago while I was on the course, something hit me: golf is basically social media. Stay with me. Here are four things the golf course taught me that totally apply to your brand’s social strategy:

1. You’re not going to master it in a day.

No matter how many TikToks you watch or Reels you save about “how to swing,” golf takes time. So does social media. Posting once and expecting a viral video or a thousand new followers is like hitting one bucket of balls and thinking you’re ready for the LPGA tour.

Building a presence takes consistency, practice, and patience. Don’t panic – just keep swinging.

2. Every shot counts (even the weird ones).

Not every drive is going to be pretty. Some are gonna slice. Some are gonna plop straight into the pond. But you play it where it lies and move on.

Same goes for content. Some posts are going to crush it. Some will flop. Some will feel like the best thing you’ve ever created and get three likes from your mom, your assistant, and your assistant’s dog. It’s fine. Keep showing up. Every post is part of the bigger story.

3. The short game matters.

In golf, everyone focuses on the big drive. But the putt? The finesse shots? That’s where the game is won.

In social media, it’s easy to obsess over follower count or viral content. But are you building real relationships? Are you showing up in stories, responding to DMs, commenting thoughtfully? The little things are what move the needle.

4. You don’t have to play alone.

The best part of golf (IMO) is the community. You get to be outside, hang with people you like, and laugh at the weird little pencil in the scorecard holder.

You don’t have to do social media alone, either. Whether that means hiring a team (hi, it’s us 👋), leaning into collaborations, or just asking your audience what they want to see more of – it’s way more fun when it’s not a solo sport.

So yeah, golf taught me a thing or two. Mostly that I will not be going pro, and that sunscreen is my best friend. But also, that showing up with intention on the course or on the ‘gram is how you get better, little by little.

Need help with your brand’s social swing? Let’s chat.