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We recently hired a local company called The OCD Girls to come organize our kitchen. And when we say organize, we mean organize. They went through every drawer, every cabinet, every random bin, every “we might use this someday” item, every expired spice, every weird kitchen gadget, every wedding gift we had been hanging onto […]

Social media feels a lot less overwhelming when you stop treating it like a daily emergency. Instead of waking up and thinking, “Oh no, we haven’t posted in six days,” try setting aside 2–5 hours once a month to batch your content. Nothing fancy. Nothing overly complicated. Just a little structure, a little focus, and […]

We’ve all been there. You’re scrolling Instagram or TikTok and you see a Reel, carousel, caption, or graphic that makes you stop and think, “That would be perfect for our brand.” Maybe it came from a competitor. Maybe it came from someone in a similar industry. Maybe it’s a trend that feels like it was […]

A lot of business owners start out handling social media themselves, and honestly, that makes sense. In the beginning, you are trying to keep costs down, stay visible, and figure out what actually works for your brand. But DIY social media does not mean doing everything the hard way. The right tools will save you […]

There is a lot of social media advice out there that makes business owners feel like they are already behind. Post more. Jump on trends faster. Be funnier. Be everywhere. Go viral. But the truth is, for most businesses, virality is not the goal. Organic social is usually not about having one huge moment online. […]

In our house, Impractical Jokers is comfort TV. It is easy to throw on in the background, somehow never gets old, and honestly, it kept us at least somewhat sane during the whole COVID, stuck-in-the-house, losing-track-of-what-day-it-is era. And while Joe, Sal, Q, and Murr may not exactly market themselves as business gurus, there are actually […]

There was a stretch where everyone acted like the Instagram grid did not matter anymore. And sure, Instagram has changed. People find content through Reels, Stories, shares, search, and the Explore page. A perfectly curated feed is not the only thing that matters now. But that does not mean your grid is irrelevant. Your grid […]

There was a time when the goal on social media felt pretty simple: make it polished, make it perfect, make it look like a brand. Now? That is not what people are responding to most. Lately, some of the highest-performing content is not the most produced, polished, or curated. It is the simple stuff. A […]

If you know anything about me, you know I love reality TV. Yes, it can be trashy. Yes, it can be boring sometimes. And yes, I still find it highly entertaining. In the last ten years of being married to Levi, I have slowly pulled him into it too. Some people unwind with documentaries. We […]

You can absolutely do your own social media. Plenty of business owners do. Some do it really well. And candidly, for certain seasons of business, it makes total sense. You know your brand, your customers, your voice, your offers. It can feel faster to post something yourself than to explain it to someone else. But […]