If you’ve spent more than five minutes on marketing LinkedIn lately, you’ve probably seen the hot takes: And honestly… I get why people feel that way. Social media is supposed to be human. It’s built on connection, emotion, trust, humor, personality, and real-life perspective. So when a tool enters the chat (see what I did […]

Before I ever thought about running a social media agency, I spent years working in economic and workforce development. My job was to help communities attract businesses, support talent pipelines, strengthen industries, and communicate with stakeholders. After that, I spent four years working inside a community development organization on the South Side of Billings – […]

Every January, businesses feel the pressure to reinvent everything: new goals, new strategies, new trends, new platforms. Social media ends up on that same overhaul list, even though most brands do not actually need a dramatic rebuild. Here is the reality: you do not need to reinvent your social in 2026. You just need to […]

If your organic social metrics feel a little… quieter lately, you’re not alone. December has a way of making even the strongest content strategies feel like they’ve lost momentum. Reach dips. Engagement slows. Posts that would normally perform well feel like they disappear into the void. Before you assume something’s broken – it’s not. This […]

There’s a shift happening on social media that’s hard to ignore: people trust people more than they trust brands. Algorithms are rewarding it, customers are craving it, and businesses that lean into it are growing faster than the ones that don’t. And yet… most business owners still hesitate to show their face. “I don’t want […]

Here’s the thing: every few months someone declares that “social media is dying.” And every few months… they’re wrong. Because while platforms shift, algorithms change, and we all collectively roll our eyes at the next update, one thing has stayed absolutely true: Social media is the modern storefront.And it’s not going away. If anything? It’s […]

In 2025, attention is the new currency. You can have the best message, the best editing, the best storyline, but if the first 10 seconds don’t grab someone, they’re gone. The hook is the content. At The Elevated Social, we spend a lot of time studying what stops thumbs, what sparks curiosity, and what makes […]

You know those moments in a movie where nothing major is happening – someone ties their shoes, pours a cup of coffee, or walks through a door – but you still feel something? That’s the power of B-roll. In social media, we spend a lot of time chasing the perfect shot: the talking head, the […]

Ever wonder what would actually happen if we took over your Instagram? Like, what we’d change, what we’d keep, and what we’d completely throw out the window? Because here’s the thing: most brands look like they’re doing social media “right,” but behind the scenes… it’s usually a patchwork of last-minute posts, blurry direction, and that […]

If you’ve followed The Elevated Social for a while, you know we’re all about helping brands show up online with clarity, creativity, and strategy. But today, we wanted to pull back the curtain a little bit and share who’s behind the brand. Like most growing businesses, we wear a lot of hats. Some fit just […]