Why Does Your Engagement Rate Matter?

We’ve all heard that engagement is important, but do you actually know why social media engagement rate matters? It’s not just about feeling good when people like your posts (though that’s a nice bonus). Engagement is the key to making your content visible, growing your audience, and turning followers into customers

What Counts as Engagement?

Engagement is more than just likes! It includes:

• Comments – Meaningful conversations = major algorithm points.
• Shares – The more people share your content, the further it spreads.
• Saves – Tells the algorithm your post is valuable.
• Clicks & DMs – Even private interactions count!

Simply put, social media engagement rate tells the algorithm that people care about your content, and in return, your posts get pushed to more people.

How to Calculate Your Engagement Rate

Knowing your engagement rate helps you measure success and adjust your strategy. Here’s a simple formula:

Engagement Rate (%) = (Total Engagements ÷ Total Followers) × 100

Step 1: Add up all engagements (likes, comments, shares, saves, clicks) on a post.
Step 2: Divide that number by your total follower count.
Step 3: Multiply by 100 to get your engagement rate percentage.

For example, if a post gets 150 total engagements and you have 5,000 followers, your engagement rate is:

(150 ÷ 5,000) × 100 = 3%

A “good” engagement rate depends on your industry and platform, but generally:

• 1-3% is average
• 3-6% is strong
• 6%+ means your audience LOVES your content!

How to Use Engagement Rates to Improve Your Content

Instead of guessing what to post, take a data-driven approach:

• Check last month’s engagement rates – What worked? What flopped?
• Look for patterns – Do certain topics, formats, or captions get more engagement?
• Adjust your strategy – Create more of what your audience actually interacts with.

Pro Tip: If a post gets higher-than-average engagement, repurpose it! Turn it into a Reel, carousel, or even an email to maximize its impact.

Let’s Make Social Media Easy

If this all seems like just another thing on your never-ending business to-do list, let’s work together! I’ll handle your social media strategy so you can focus on what you do best – running your business.